Market Problem:
When families are going through a health crisis, they have basic needs that they can not do for themselves but often can be too embarrassed to ask for help. Whether they need someone to drive them to treatment or simply meet their kids when they get off the bus, they usually have a community around them looking to help.
Who’s it for:
Families going through a health crisis
What we did:
As CaringBridge’s second product, we worked through the entire product development process starting with research and customer discovery that led to a business case. Once the Board approved, we built and launched a product that virtualized the task and calendar experience many of our users were doing offline. We then connected the SupportPlanner to our users’ CaringBridge site where they were telling their stories in a secure environment.
Success metrics:
- 25% increase in community creation
- 25% expansion of donor base
- Secured first nonprofit grant in CaringBridge’s history of $50,000
