Client Problem:
A family owned logistics business had built a software product for them to manage bulk commodity shipments. They had begun to sell access to their clients, but wanted to take a more intentional appoach to sales and marketing. They knew they didn’t have the marketing background or technical capabilities to meet their goals.
What I did:
I began by deeply understanding their business and the problem that it solved through interviews with the principals and participating in sales demonstrations. I then built a complete set of positioning and messaging guidelines to inform future marketing materials.
I led a project to replace both their software product and logistics business websites to modernize their internet presence and provide them control to manage their content. Based on the messaging guidelines, I wrote the content for the site and help them to revamp their sales deck and other materials.
Outcomes:
- New positioning and messaging guidelines for simpler future execution
- Launched two new websites on a new CMS
- Updated presentation materials including new infographic that defined their business for potential customers