Market Problem:
In the production residential construction space, plumbers, electricians, and other subcontractors contract with large home builders to build hundreds of homes. Subs then receive Purchase Orders for each unit of work. Checking the purchase orders for errors (+5% error rate) and then entering the data into their accounting system is manual and time-consuming. Their field teams spend a quarter of their time ordering supplies for each unit of work.
Who’s it for:
Construction Trades, Small Businesses
What we did:
SubAssist is a new SaaS product built to automate subcontractors’ offices working with production builders. I was brought in to lead the development of the product by an outsourced team of developers after 6 months of the founder unable to direct them to execute his vision. To get the product back on track, I outlined milestones and worked with the team to execute the plan to engage with a major partner and begin to go to market with customers.
We launched with a group of early adopter customers within 9 months and then iterated to meet their needs across our three core use cases: managing digital versions of paper contracts, automated reconciliation purchase orders, and ordering supplies for each job without human interactions.
As part of the go-to-market, we engaged with major suppliers for specific trades and developed a messaging plan and strategy to target business owners in the building trades.
Success metrics:
- 3 paying customers in 18 months with $20k+ ARR
- +$15,000 in Purchase Orders error identified per customer per month
- $100m estimated impact by industrial supply company ready to partner